Smart Insights https://www.smartinsights.com/ Digital Marketing > The Marketing Strategy Blog Thu, 14 Dec 2023 08:50:41 +0000 en-US hourly 1 Example – How to structure an AI for marketing governance policy https://www.smartinsights.com/managing-digital-marketing/ai-marketing-policy-example/ Thu, 14 Dec 2023 08:46:16 +0000 https://www.smartinsights.com/?p=167912 Why agreeing on a policy for how AI is used in marketing is an essential part of the future marketing playbook for all businesses ChatGPT has thrust Generative AI into prominence for marketers and many others whose activities involve content …..

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]]> Technology product marketing lifecycle strategies for your IT/High tech business https://www.smartinsights.com/digital-marketing-strategy/the-internet-of-things-iot-is-here/ https://www.smartinsights.com/digital-marketing-strategy/the-internet-of-things-iot-is-here/#respond Tue, 12 Dec 2023 14:55:51 +0000 https://www.smartinsights.com/?p=111893 Grow your IT/high-tech business across the 'internet of things' by applying these latest industry strategies for technology product marketing What is product marketing? Product marketing describes the management of all processes involved in taking a product to market. This field …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/the-internet-of-things-iot-is-here/feed/ 0 Are you a T-Shaped Marketer? And which type? https://www.smartinsights.com/managing-digital-marketing/personal-career-development/csimon-swan-t-shaped-marketer/ https://www.smartinsights.com/managing-digital-marketing/personal-career-development/csimon-swan-t-shaped-marketer/#comments Mon, 11 Dec 2023 09:30:00 +0000 http://www.smartinsights.com/?p=30043 5 Reasons to consider a life as a T-Shaped Marketer Editor's note: We have updated this post, ten years after Simon Swan originally wrote it, to highlight what we have always felt is missing from the concept... the need for …..

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]]> https://www.smartinsights.com/managing-digital-marketing/personal-career-development/csimon-swan-t-shaped-marketer/feed/ 9 How best to learn marketing skills in 2024? https://www.smartinsights.com/marketing-skills-development/how-best-to-learn-marketing-skills/ Tue, 05 Dec 2023 15:33:55 +0000 https://www.smartinsights.com/?p=167869 Our recommended process and tools to help you grow your marketing career with strategic skill development As marketers, we understand how challenging it can be to keep all your plates spinning. You’re trying to manage your day job, while staying …..

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]]> How to create a marketing plan in 2024 https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/how-to-create-a-marketing-plan/ https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/how-to-create-a-marketing-plan/#comments Mon, 04 Dec 2023 11:40:32 +0000 http://www.smartinsights.com/?p=21374 A Marketing Plan is a bit like a job description for your company. Everyone should have one, but they’re often not fit for purpose, out of date and reviewed infrequently... Research has shown that businesses with plans succeed...

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]]> https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/how-to-create-a-marketing-plan/feed/ 5 2024 Digital Marketing Trends shaping the Future of Marketing https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/digital-marketing-trends-2024/ Sun, 03 Dec 2023 12:13:03 +0000 https://www.smartinsights.com/?p=166715 Actionable steps across the pillars of digital marketing from our recent report Digital marketing today is complex and it’s inevitable it will get more complex in the future as new technologies and platforms emerge. Take the huge adoption and interest …..

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]]> What is digital marketing? Our visual summary of 18 key techniques https://www.smartinsights.com/digital-marketing-strategy/what-is-digital-marketing/ https://www.smartinsights.com/digital-marketing-strategy/what-is-digital-marketing/#respond Sat, 02 Dec 2023 08:10:00 +0000 http://www.smartinsights.com/?p=60037 Dr. Dave Chaffey, author of Digital Marketing: Strategy, Implementation and Practice explains a process to achieve success by focusing on the 18 most important digital marketing techniques Simply put, our definition of digital marketing, or online marketing, is: "Achieving marketing …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/what-is-digital-marketing/feed/ 0 10 reasons you need a digital marketing strategy in 2024 https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/10-reasons-for-digital-marketing-strategy/ https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/10-reasons-for-digital-marketing-strategy/#comments Fri, 01 Dec 2023 13:55:34 +0000 http://www.smartinsights.com/?p=2977 If you want to develop a strategy, where do you start? Well, it can be summarised in two or three sides of A4 in a table linking strategies to SMART objectives and KPIs to make sure you're on track...

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]]> https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/10-reasons-for-digital-marketing-strategy/feed/ 55 Trends in using AI for marketing: 2023-2024 https://www.smartinsights.com/digital-marketing-strategy/trends-in-using-ai-for-marketing-2023-2024/ Fri, 01 Dec 2023 07:46:44 +0000 https://www.smartinsights.com/?p=167074 What AI-based tools and digital marketing techniques should businesses from small to large be considering? I’ve been fortunate to be involved in digital marketing for over 25 years now. The opportunities presented by AI recently are the most exciting developments …..

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]]> How to create an effective pharmaceutical marketing strategy in 2024 https://www.smartinsights.com/digital-marketing-strategy/how-to-create-an-effective-pharmaceutical-marketing-strategy-in-2022/ Fri, 24 Nov 2023 08:30:29 +0000 https://www.smartinsights.com/?p=161311 Combine opportunity, strategy, and action to identify the right approach for your pharma brand The last few years have been a rollercoaster ride for many of us, not least those within the pharmaceutical sector. Digital transformation is rapidly altering the …..

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