Smart Insights is the brainchild of Dr Dave Chaffey who, according to the Chartered Institute of Marketing, is "one of 50 gurus who has shaped the future of marketing". He has consulted on digital marketing strategy for over a hundred businesses including Mercedes-Benz, Barclaycard, HSBC and Nokia.
That’s no accident—it’s a proven system that you can use on your business or clients today.
What’s more, we only give you practical, actionable, step-by-step guidance so you’ll achieve growth systematically and consistently, meaning you’ll build success upon success—and take your marketing to the next level.
With Smart Insights Membership you'll only focus on the vital tactics, strategies and techniques that yield disproportionately large results (so you'll save time AND turbocharge your digital marketing).
Not just once, but time and time again. Whether it’s growing your own—or your employer’s—business, or increasing your client’s bottom line, everyone’s looking at you for fast results.
With so much information out there—with everyone telling you that their way is best—it’s tough to know where to start. Choose the wrong information, method, or template and you could waste hundreds of hours of your time (and cost your company or client millions in lost revenue). Not to mention the cost of failure to you professionally.
But it doesn't have to be like this.
If you want to do things differently. If you're determined to get straight to the right answer....
….relax, you’ve found it
Thousands of digital marketers, consultants and businesses owners are using Smart Insights Membership to plan, manage and optimize their marketing. Many have reported wins in excess of 50%. That’s no accident — it’s a proven system that you can use on your business or clients today.
Choose a Plan Now and Secure Your Digital Marketing Success!
Get better results
"A goldmine of digital information on digital marketing that can help you get better results."
Andrew Topliffe
Digital Marketing CoE Leader
Make your job easier
"I'd recommend signing up to Smart Insights for a suite of useful tools
from planning templates to strategy docs and a variety of other guides to make your job easier."
Daisy Seymour
Marketing Director
Tenfold improvement
"It's my digital marketing go-to Bible Tenfold improvements in digital marketing results."
Patricia Goldsmith
Director
The Smart Insights editorial team is led by Dr Dave Chaffey, a bestselling author on digital marketing and Ecommerce, recognised by the Chartered Institute of Marketing as one of 50 gurus who have “shaped the future of marketing”.
Most importantly, Dave has over twenty years practical experience, and understands what it’s like to be in your position. He’s worked with business owners and managers to implement digital marketing strategies in almost every vertical for over a hundred businesses, from the largest like 3M, BP, Barclays, HSBC, Tui Travel, Mercedes Benz, Microsoft and Sony to many smaller businesses and startups.
Dave has also trained and advised numerous digital marketing agencies, and has been an online tutor and examiner for the first Masters level MSc Qualification in Digital Marketing from the University of Manchester and the IDM Diploma in Digital Marketing—in fact, he helped devise the syllabus for these sought-after qualifications.
What do you get as a member?
Smart Insights gives you a step-by-step system you can use again and again
1. Identify the opportunity
Smart Insights takes the hard work out of finding where to focus your marketing activities with tools to help you improve both your overall marketing strategy and channel tactics.
Your personalized learning plan
Bespoke to you, and tailored to strategic objectives with advice and recommendations from our library of 20 marketing toolkits.
Learn more
Capability Grader
Rapidly benchmark your (or your clients) marketing activities to score the current approach and get recommendations of where to focus in future.
Learn more
2. Plan your strategy
Use the unique Smart Insights Reach, Act, Convert, Engage (RACE) marketing system to prepare your winning strategy.
Using premium membership you can;
3. Upskill yourself and your team
Marketing moves fast - keep up to speed and ahead of the curve with Smart Insights' comprehensive e-learning
Structured Learning Paths
Membership includes Learning Paths for digital marketing and our channel essential toolkits.
Learn more about Learning Paths
Quick Wins
Actionable, step-based techniques that are quick to implement and get you fast results.
Learn more about Quick Wins
4. Implement, launch and monitor
Use the step-by-step best practise guides within the Smart Insights toolkits to drive performance and measure your return on investment
Channel Essential Toolkits
Business Toolkits
A goldmine of information on digital marketing that can help you get better results
Digital Marketing CoE Leader, Honeywell
Their financial planning templates have made my life SO much easier. Tonnes of templates and guides on everything—if you want to be a digital ninja, sign up for Smart Insights, it’s cheap!
Senior Account Manager, Banana Kick
...or get started now with Free Membership
26 Free resources including sample Search, Social and Email Marketing templates.
JOIN NOW